We begin with your business, customers and goals—not a predetermined package.
Nicola’s story
Why honest advice
matters.
NA Digital exists to help small businesses make smarter digital investments—not simply to sell them a website.
What guides us
The right investment
starts with...
We look beyond the brief to understand what the website genuinely needs to achieve.
We explain the strongest route clearly and never recommend work that will not add value.
We build collaboratively, communicate openly and remain available beyond the launch.
The people behind NA Digital
Different strengths.
One shared philosophy.
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Nicola Houldey
Founder & Creative LeadNicola founded NA Digital to give growing businesses a more personal and honest alternative to both generic DIY websites and oversized agency proposals. Her experience spans visual branding, content creation, customer journeys and hands-on website design, giving her a strong instinct for how a business should look, sound and feel online. She approaches every project by listening first, then turning the client’s goals into a clear, considered digital experience. Nicola’s strengths are creative direction, attention to detail and understanding how customers experience a business online. She brings the personality to NA Digital: shaping distinctive brands, simplifying complicated ideas and making sure every interaction feels intentional, useful and unmistakably connected to the business behind it.
SpecialismsBrand direction · UX · Content · Customer journeysFavourite toolsPinegrow · Canva · CapCut · Creative researchResponsibilitiesCreative direction, design decisions, content and client experience.Interesting factOriginally inspired by Nicola Ashleigh, NA has grown to represent Nicola and Arian’s shared creative and commercial perspective.
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Arian Yazdi
Commercial StrategyArian brings a commercial and financial perspective to NA Digital, helping ensure each recommendation makes sense beyond the screen. Through his work with businesses on cost optimisation, efficiency and growth, he understands how quickly unnecessary complexity can dilute value. His approach is analytical, direct and grounded in what a business genuinely needs to achieve. Arian’s strengths lie in asking the practical questions, testing the commercial reasoning and keeping scope proportionate to the opportunity. He brings balance to the studio: connecting creative ambition with business outcomes, challenging unnecessary additions and helping clients invest confidently. His perspective ensures NA Digital’s websites are not only polished, but purposeful, commercially sensible and built to support the wider direction of the business.
Areas of expertiseCommercial strategy · Cost optimisation · Growth · ValueFavourite toolsFinancial modelling · Process mapping · Performance analysisResponsibilitiesCommercial review, scope challenge and strategic perspective.Interesting factHis commercial approach reinforces NA Digital’s philosophy of recommending only what a business genuinely needs.
One shared principle
Only what your business needs.
Nothing it doesn’t.
NA Digital combines premium creative work with the cost-conscious commercial discipline behind AAY Financial Services. The result is a focused digital partnership: considered design, practical systems and lasting support.
Explore business cost savings with AAY ↗OUR PROMISE
The right website.
Not the most expensive one.
Start with a conversation
Ready to grow your
business online?
Tell us about your goals. We’ll recommend the right next step—whether that means a new website, thoughtful improvements or simply honest advice.
Start your project →