Listening.
We start with what your business does, who it serves and what the website needs to achieve.
About NA Digital
Meet the people
behind the business.
What guides us
Four principles.
One clear approach.
Understanding.
We look at what customers need to find, understand and do on the website.
Honesty.
We explain what is worth paying for and what your business can do without.
Partnership.
We keep you involved, explain decisions clearly and remain available after launch.
The people behind NA Digital
Different strengths.
One shared philosophy.
Nicola Ashleigh
Founder & Creative DirectorNicola founded NA Digital to give growing businesses a more personal and honest alternative to generic DIY websites and oversized agency proposals. She leads the creative direction, design, content and customer journey across each project. Her background in branding and content helps her see a business through the customer’s eyes: what they need to understand, what will build trust and what will encourage them to take the next step. Nicola starts by listening, then turns the client’s goals into a website that feels clear, distinctive and genuinely connected to the business behind it.
SpecialismsBrand direction · UX · Content · Customer journeysFavourite toolsPinegrow · Canva · CapCut · Creative researchResponsibilitiesCreative direction, design decisions, content and client experience.Interesting factOriginally inspired by Nicola Ashleigh, NA now also represents Nicola and Arian’s creative and commercial partnership.
Arian Yazdi
Finance & Commercial LeadArian brings the commercial and financial perspective to NA Digital. Through his work with businesses on cost optimisation, efficiency and growth, he understands how quickly unnecessary complexity can add cost without adding value. He asks the practical questions behind each recommendation: what does the business need, what will improve the customer experience and is it worth the investment? Arian helps keep the scope proportionate and makes sure every website supports the wider direction of the business—not just how it looks on screen.
Areas of expertiseCommercial strategy · Cost optimisation · Growth · ValueFavourite toolsFinancial modelling · Process mapping · Performance analysisResponsibilitiesCommercial review, scope challenge and strategic perspective.Interesting factHis commercial approach keeps NA Digital focused on what each business genuinely needs.
In partnership with AAY Financial Services
Only what your business needs.
Nothing it doesn’t.
NA Digital works in partnership with AAY Financial Services. AAY’s experience in cost optimisation and commercial efficiency strengthens the way we scope each project—keeping every recommendation focused on what will add real value to the business.
Learn more about AAY Financial Services ↗︎OUR PROMISE
The right website.
Not the most expensive one.
Start with a conversation
Ready for a website
that does its job?
Tell us what you need it to do. We’ll recommend the right option and explain the cost before anything begins.
Start your project →